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ALCOHOL & PREGNANCY
To help raise awareness about the risks of drinking alcohol while pregnant,
LCBO has partnered with the Best Start Resource Centre, a key program of
Ontario’s leading bilingual health promotion organization Health Nexus. LCBO
has assisted Best Start to expand distribution of existing educational
resources and develop new materials for women who are pregnant or planning
pregnancy. Here’s a summary of our work together to date:
LCBO assisted Best Start Resource Centre to produce
a multi-year supply of Be Safe: Have an alcohol-free pregnancy
brochure. These brochures, available in English and French, are available
from Best Start at no cost to health promoters and other groups (save for
shipping costs). The brochure is also available for customers at all LCBO
stores across Ontario. The Be safe campaign has also been promoted
through LCBO’s popular consumer magazine, FOOD & DRINK (see ad at right),
reaching over half a million readers per issue.
Most recently, LCBO and Best Start developed a unique prenatal education
resource called Mocktails for Mom (see below). Available in English
and French, this brochure features healthy pregnancy tips and a variety of
delicious alcohol-free Mocktail recipes customized to meet prenatal
nutrition requirements. It is available from Best Start Resource Centre at
no cost (save shipping) to support local programs and events throughout
Ontario. Health promoters and community groups may also borrow from Best
Start Resource Centre Mocktails for Mom bilingual displays to help
support local awareness and education events. Beginning in September,
Mocktails for Mom brochures will be available in all LCBO stores
province-wide.
Best Start Resource Centre is also
participating in LCBO’s provincial donation box program. Starting September
1, 2011, the public can help support this organization by making a donation
at any of the more than 600 LCBO stores in Ontario. Donation boxes will be
displayed at LCBO checkout counters until September 30. Best Start’s
participation coincides with International Fetal Alcohol Spectrum Disorder (FASD)
Day on September 9. Customer donations will support Best Start’s continuing
work to prevent FASD and promote healthy alcohol-free pregnancies.
For more information about Best Start Resource Centre and to review, download
or order materials, visit
www.beststart.org and
www.alcoholfreepregnancy.ca
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