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The privacy of our customers is of
great importance to us. The LCBO is
committed to protecting your privacy
and the confidentiality of your personal
information. This Privacy Code identifies
the ways we ensure that your privacy
and the confidentiality of your personal
information are protected within our
business, whether the information
is provided at our stores, over the
internet or on the telephone. It also
outlines what personal information
the LCBO may collect and how we use,
or restrict the use of your personal
information.
OVERVIEW
When is Personal
Information Collected
Our Authority for Collecting
Personal Information
What Personal Information
We Collect
Why We Collect Personal
Information
Disclosure of Your Personal
Information
Third Parties Acting
on LCBO's Behalf
How Your Information
is Secured and Protected
Accuracy and Retention
of Your Personal Information
What are Cookies and
How We Use Them
Your Concerns and Comments
WHEN
IS PERSONAL INFORMATION COLLECTED
We collect personal information about
you when you register with us to become
a user on any LCBO Website or when
you purchase goods from the LCBO.
Therefore, all information is only
collected when you voluntarily provide
it to us.
Information about you may also be
collected indirectly from other sources
in specific circumstances such as,
to verify information for financial
transactions.
OUR
AUTHORITY FOR COLLECTING PERSONAL
INFORMATION
All personal information collected
on LCBO websites www.lcbo.com, www.vintages.com, www.lcbotrade.com, www.lcbopinion.com and www.lcbogifts.com (the "Website")
or when you purchase products at LCBO
stores, is collected under the authority
of the Liquor Control Act,
Sec.3(N),R.S.O.1990 c.L.18.
WHAT
PERSONAL INFORMATION WE COLLECT
We may require your name, address,
e-mail address and payment/credit
card information. From time-to-time,
you may choose to provide further
personal information, e.g. when you
respond to customer surveys.
WHY
WE COLLECT PERSONAL INFORMATION
We collect your personal information
in order to serve you better and meet
your customer service expectations.
The LCBO uses your personal information
to:
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process,
verify, and deliver your orders; |
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better understand your product
preferences; |
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track and analyze trends and
patterns; |
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administer the AIR MILES® Rewards Program including the awarding of reward miles to customers for purchases and/or for completing online surveys;
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administer ballots for contests,
draws and raffles; |
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conduct information and
education programs such as
tutored tastings and wine
appreciation series; |
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comply with any legal and regulatory
requirements. |
DISCLOSURE
OF YOUR PERSONAL INFORMATION
Your personal information will not
be used to place you on any mailing
lists, except with your prior consent.
Under no circumstances will
we sell our customer lists, trade
or rent your personal information
to third parties.
Note: The LCBO may use your
personal information to create aggregate
data without personal identifiers.
This statistical compilation of non-identifiable
data may be used by the LCBO for marketing,
advertising, or research purposes
and may be made available to third
parties.
THIRD
PARTIES ACTING ON LCBO'S BEHALF
We will not transfer personal information
to third parties, except for our business
partners who have agreed to comply
with legally required privacy standards
(such as the Freedom of Information
and Protection of Privacy Act),
and who will use the information only
for the purposes disclosed at the
time of collection or for a use consistent
with that purpose.
HOW
YOUR INFORMATION IS SECURED AND PROTECTED
Recognizing that your privacy is important,
LCBO employs technical security measures
to protect your personal information.
However, no transmission over the
Internet can be guaranteed to be completely
secure since "perfect security"
does not exist on the Internet. Consequently,
LCBO does not represent, warrant,
covenant or guarantee the complete
security of the personal information
you provide to LCBO. (see details
in the LCBO's
Privacy Policy & Security Statement)
When you provide the LCBO with personal
information such as your name, credit
card number, etc. it is done on a
secure server. One of today's most
advanced security systems - Secure
Socket Layers (SSL) encrypts all information
you provide before sending it to the
LCBO's own server. Only when it reaches
the LCBO server is your information
decrypted.
ACCURACY
AND RETENTION OF YOUR PERSONAL INFORMATION
The LCBO will make reasonable efforts
to update or correct your personal
information when you request it as
long as it does not compromise LCBO's
privacy or security interest.
LCBO will keep your personal information
for as long as it remains necessary
for the identified purposes or as
required by law, which may extend
beyond the termination of our relationship
with you.
When you request that your name be
removed from our databases, it may
not be possible to completely delete
all your personal information due
to technical and legal constraints,
including stored "back up"
systems. However, you will not continue
to receive mail from the LCBO once
you request removal of your name.
WHAT
ARE COOKIES AND HOW WE USE THEM
The LCBO may also collect information
about your use of our Website through
the use of "cookies". Cookies
are small data files that are sent
to your browser and stored on your
computer's hard-drive when you visit
certain websites, thereby "tracking"
use of the Website. Some browsers
can be set to reject all cookies;
if you choose to modify your browser,
some pages of the Website may not
function properly.
LCBO uses the information generated
through the use of cookies to, for
example, estimate the number of people
that are using the Website, to track
the pages of the Website that are
being visited and generally to track
trends and patterns. This information
tells LCBO about user interests and
behaviours which can, in turn, be
used to design and target advertising
and promotions.
Aggregate information obtained through
cookies may be disclosed to third
parties but no personal information
which identifies you will be released.
Note: This Privacy Code constitutes
part of the LCBO's
Privacy Policy & Security Statement
which may be changed from time to
time. Please click
here to view that statement and
to indicate your acceptance of its
terms. All changes are effective after
we post an updated version on our
Website. You are encouraged to review
the Website regularly for changes.
YOUR
QUESTIONS, CONCERNS AND COMMENTS
If you have any questions concerning
the LCBO's Privacy Code, please contact
us at:
Freedom of Information and Protection
of Privacy Office
55 Lakeshore Blvd. East
Toronto, Ontario, M5E 1A4
Telephone: 416 864-2462
Fax: 416 864-6854
E-mail: foi.privacy@lcbo.com |
