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Backgrounder - Carlton & Church LCBO store

60 CARLTON STREET
TORONTO, ONTARIO

• New Carlton and Church store is to be located in the upper level of the newly redeveloped former Maple Leaf Gardens complex.
• This new store will add service to downtown Toronto residents and visitors.
• The official opening of the new store will be on Tuesday, December 6, 2011 at 9:15 a.m.
• This 6,200 square foot store will have a shopping area of nearly 4,000 square feet.
• It will offer approximately 1,330 brands of wines, spirits, beers, ready-to-drink cocktails and coolers as well as beverage alcohol gift packs.
• The store introduces VINTAGES area to customers with about 210 fine wines and premium spirits – and a wide selection of Ontario wines with more than 100 linear feet of VQA shelving prominently displayed at the front of the store.
• There are also chilled sections for wine and beer and ready-to-drink cocktails and coolers, a gift section and a portable tasting counter which will feature regular product samplings.
• The new store offers barrier-free access and has five check-outs, including a customer service counter offering product information.
• The store will be staffed by 10 - 12 employees, with a product consultant among them.
• The Carlton and Church location will offer some validated parking (based on purchase price) and is easily accessed by TTC.
• This new store reflects LCBO’s latest store layout and design – the product mix is the result of market research, matching products and services to local tastes and community interests.
• Hours of operation are 10:00 am to 9:00 pm Monday through Saturday and 12:00 to 6:00 pm on Sunday.

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MEDIA CONTACT:
Karen Mortfield, LCBO Senior Communications Consultant
Tel. 416 864-6875; Cell: 647 339-5428
E-mail: karen.mortfield@lcbo.com

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