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Effective immediately, the public can help support those whose lives were devastated by the recent earthquake in L’Aquila, Italy by making donations to the Canadian Red Cross at select LCBO stores in Ontario.

In addition, until May 23, LCBO customers can help with relief efforts through the purchase of wines from the Abruzzo region, which includes L’Aquila. A portion of the sales from participating Abruzzo region wineries – Citra, Casal Thaulero, Dragani, Farnese, Spinelli, Tollo and Bosco – will be added to the relief fund. The 29 participating products will be identified through shelf signs.

“Ontarians have a long history of giving generously when others are affected by natural disasters,” said LCBO President and CEO Bob Peter. “LCBO is pleased to provide this opportunity for the public to contribute to the relief effort and to support the fundraising efforts of Italian winemakers with whom we have a longstanding business relationship.”

Ontario residents wishing to make a financial donation may also give online at, call 1-800-418-1111 or contact their local Canadian Red Cross office. The 24-hour toll free line accepts Visa, MasterCard and American Express. Cheques should be made payable to the Canadian Red Cross, earmarked “Italian Earthquake” and mailed to the Canadian Red Cross National Office, 170 Metcalfe Street, Suite 300, Ottawa, Ontario, K2P 2P2.


EDITOR NOTE: List of LCBO stores with donation boxes for Italian earthquake relief fund available on request.


Jacqueline Waldorf, LCBO Sr. Communications Consultant
Tel. 416 864-6875; Fax: 416 864-6850

Chris Layton, LCBO Media Relations Co-ordinator
Tel. 416 864-6772; Cell 416 587-3729

Tanya Elliott, Canadian Red Cross, Ontario Zone - Director, Public Affairs,
Tel. 905-890-1000 ext. 202; Cell: 905-460-7966

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