Responsibility

We make a positive difference

Through initiatives, campaigns, programs and partnerships, our focus is on supporting informed choices and responsible drinking, hosting, and prevention of drinking and driving.
Challenge & Refusal

Challenge & Refusal

The LCBO takes its responsibility not to serve minors, intoxicated persons, or those buying for either party, seriously. More than 11 million people were challenged last year—and more than 414,600 people were refused service.

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Check 25 Program

Check 25 Program

The responsible sale of alcohol is a public trust the LCBO has taken seriously since 1927. Preventing sales to anyone under Ontario’s legal drinking age of 19 and to intoxicated people will always be our priority focus as a responsible retailer.

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The BYID Card

The BYID Card

If you don’t have a government-issued photo ID, the LCBO Bring Your ID (BYID) Card might be a great choice for you. Tamper-resistant, it is endorsed by the provincial government and proves that a customer is of legal drinking age.

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Staff Training

Staff Training

All LCBO retail staff is fully trained in responsible service, and complete our training program Challenge & Refusal: It’s Not Personal. It’s the Law. It teaches staff through seminars, instructional workbooks and videos about judgment calls, alcohol issues, and a host of situations such as how to deal with customers who appear intoxicated or underage

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Deflate the Elephant

Deflate the Elephant

The LCBO’s Deflate the Elephant education campaign provides tools and tips to encourage people to be responsible hosts and help prevent friends and loved ones from drinking and driving. TV commercials, online ads and in-store displays motivate hosts to speak up to deflate the elephant in the room.

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Parent Action Pack

Parent Action Pack

Help your teenager make healthier and safer decisions with this free online and print resource, developed in partnership with Parent Action on Drugs (PAD). This toolkit helps parents or professionals working with teens to create meaningful dialog about alcohol and other common drugs into one practical guide.

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Legal Drinking Age

Legal Drinking Age

Only customers who are 19 years of age and older can handle beverage alcohol products in our stores. We encourage anyone shopping with someone who is underage to use a basket, cart or to ask staff for assistance. Those 25 and under who are required to have their ID ready can prove their age in a variety of ways.

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Safe Prom and Graduation Advice

Safe Prom and Graduation Advice

There is a variety of resources available for providing teenagers with alcohol-related information. The LCBO is very active in the community, working with expert organizations, schools and parents to prevent underage drinking and support teens to make informed, safe choices about alcohol.

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MADD Canada

MADD Canada

Of the many partnerships the LCBO has with health and education experts, the 20 years of working with Mothers Against Drunk Driving (MADD Canada) have been some of the most impactful. The School Assembly Program continues to be effective informing students about the dangers of drinking and driving.

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Smart Choices

Smart Choices

When it comes to alcohol and your health, and to supporting Ontarians to make informed drinking decisions, the LCBO works with expert organizations such as the Canadian Centre on Substance Abuse (CCSA) and the Centre for Addiction and Mental Health (CAMH) to help provide guidelines.

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Alcohol-Free Pregnancy

Alcohol-Free Pregnancy

For over 10 years, LCBO has been assisting the Best Start Resource Centre to promote alcohol-free pregnancies in Ontario. This expert organization also provides information to help prevent fetal alcohol spectrum disorder (FASD), and to help guide choices for mothers who are breastfeeding.

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Advertising Campaigns

Advertising Campaigns

Our social responsibility ads get the message across.

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Liquor Licence Obligations

Liquor Licence Obligations

In Ontario, it’s illegal to consume alcohol before the age of 19. It’s also illegal for anyone to supply alcohol to minors. When individuals selling or serving alcohol have reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale.

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FASD Awareness

FASD Awareness

Love your body, love your baby and don’t drink during your pregnancy. Find out about Fetal Alcohol Spectrum Disorder.

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