LCBO

Quick Facts

LCBO by the numbers: our marketplace, our employees, our products for fiscal 2016-17.
The Marketplace

The Marketplace

660: Number of LCBO stores serving communities across Ontario
212: Number of LCBO agency stores
53.2%: LCBO’s share of Ontario’s beverage alcohol market
$11 billion+: Total estimated value of Ontario's beverage alcohol market

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Our Stores

Our Stores

8.1/10: Overall LCBO customer satisfaction
140 million: Number of in-store transactions
$36.37: Average transaction value per customer

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Financial Performance

Financial Performance

$5.89 billion: Net sales and other income
$2.06 billion: Dividend transferred to government (excluding HST and $246 million from the land sale of LCBO’s Head Office)
16%: Operational expenses as a percentage of sales
$503.5 million: Amount of HST transferred to the Government of Canada

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Products & Pricing

Products & Pricing

24,850: Number of products available through LCBO stores, catalogues and private ordering service
5,000: Number of VINTAGES products offered
81: Number of countries from which LCBO purchased products
40.2%: Percentage of sales from spirits
26.9%: Percentage of sales from wine
23.3%: Percentage of sales from beer
9.6%: Percentage of sales from VINTAGES

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Our Employees

Our Employees

9,300: Approximate number of full-time and casual employees (including management)
310: Number of Product Consultants
119,000: Number of calls, emails and letters handled by helloLCBO representatives
$13.3 million: Amount raised for charities through LCBO staff and customer donations

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Responsible Retailing

Responsible Retailing

14.4 million: Number of customers challenged
258,628: Number of refusals
82%: Percentage of refusals for reasons of age
89.2%: Integrity shop program (Check 25) compliance rate

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Quality Assurance

Quality Assurance

633,000: Number of product tests carried out by LCBO’s Quality Assurance Laboratory
28,800+: Number of samples processed by the LCBO’s Quality Assurance Laboratory
6,800+: Number of products tasted
11.1%: Percentage of products rejected for health concerns, consumer safety issues or other quality control problems
216: Customer complaints requiring investigation

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