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NOVEMBER IS ALL ABOUT NOUVEAU!

LCBO RELEASES THIS YEAR’S NOUVEAU WINES ON NOVEMBER 16, 2017

HOTLY ANTICIPATED LINE-UP FEATURES 10 PRODUCTS, INCLUDING TWO NEW TO THE LCBO AND TWO ONTARIO VINTAGES

For immediate release

Toronto, ON, November 7, 2017 – Mark your calendars! On November 16, LCBO unveils this year’s Nouveau wine collection. Available at a large number of retail locations across the province, the LCBO is offering a selection of 10 products, including two new products from France and two returning favourites from Ontario.

The third Thursday in November is officially known as Beaujolais Nouveau Day, and is celebrated with festivities worldwide. Nearly 50 per cent of the product has traditionally sold out after just one week at the LCBO.  

“The release of Nouveaus marks the one time of year you’ll find wine-lovers around the world enjoying the same style of wine at the same time, and the LCBO is delighted to bring this beautiful collection to Ontarians every year so that they can take part in the tradition,” says Marie Cundari, Acting Director, Wines, LCBO. “Delicious and affordable, it’s no wonder the collection is beloved by our customers and a consistent best-seller.”

Priced between $9.95 to $16.95, the Nouveau wine collection offers excellent value. Their fresh and fruity character is best appreciated when consumed young and served slightly chilled.

Highlights from the LCBO’s 2017 Nouveau wine assortment include the new Pardon My French Beaujolais Nouveau (France, $13.95) and Beaujolais Nouveau Dubouillon AOP (France,$14.95). The Ontario wines joining this year’s collection are Reif Estate The Fool Gamay Nouveau ($12.95) and Reif Estate Kerner Nouveau (The Hanging Man) ($12.95).

Rounding out the collection this year:

  • Duboeuf Gamay Nouveau (France, $10.95)
  • Mommessin Beaujolais Nouveau (France, $13.95)
  • Beaujolais Villages Nouveau (Joseph Drouhin) (VINTAGES, France, $16.95)
  • Beaujolais-Villages Nouveau (G. Duboeuf) (VINTAGES, France, $15.95)
  • Mezzacorona Novello, Trentino (Italy, $9.95)
  • Negrar Valpolicella Novello Del Veneto IGT (Italy, $10.95)

All bottles are 750mL.

The Nouveau wine tradition began more than a century ago in the Beaujolais region of France, where local winemakers developed a way to make wine within six to eight weeks of harvesting the grapes and releasing it in celebration of that year’s bounty, a tradition that exists in many other wine-producing regions. This short turnaround time allowed toasting the year’s harvest with wine made from grapes of the very same year.

Follow LCBO on Twitter @LCBONews.  Visit www.lcbo.com for more information.


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