Growler station

Media Centre

BACKGROUNDER: RELOCATED MISSISSAUGA STORE, 7205 GOREWAY DRIVE, UNIT 85, MISSISSAUGA, ONTARIO

NOVEMBER 2, 2017

● The official opening of the relocated LCBO store at 7205 Goreway Drive, unit 85 in Mississauga is Thursday, November 2nd, at 10:00 a.m.

● This new Mississauga will provide convenient and one-stop beverage alcohol service to approximately 50,000 residents. This population is expected to increase by over eight per cent over the next 10 years.    

● The 10,000 square-foot store has more than 6,900 square feet of display space. It carries a wide selection of over 1,900 wines, spirits, beers, ready-to-drink cocktails and coolers. It also features a selection of up to 120 VINTAGES premium wines and spirits.

● The store has a prominent Ontario wine display showcasing over 200 Ontario wines, including some 74 VQA wines.

● It also features 626 linear feet of refrigerated shelving in a beer cold room, which offers a wide selection of Ontario craft beers as well as other domestic and imported brands, ready-to-drink cocktails and coolers. There is also a chilled wine section complete with ‘dairy doors’ that features over 37 linear feet of refrigerated wine.

● The store’s product mix is the result of market research, matching products and services to local tastes and demographics, and community interests, and includes an assortment of made in Ontario products.

● There are six checkouts, including a customer service counter, a portable tasting bar, and the store is wheelchair accessible.

● There will be 16 full-time and part-time employees who are trained in product knowledge and responsible service.

● Hours of operation are 10:00 a.m. to 9:00 p.m. Monday to Saturday and 11 a.m. to 6 p.m. on Sunday.


-30-

MEDIA INQUIRIES

LCBO Press Office
416-864-6700
pressoffice@lcbo.com