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Media Centre


March 31, 2017

● The official opening of the new LCBO store at 1700 King Road, Building B, Unit #55 is Friday, March 31, 2017, at 10:00 a.m.

● The new store at 1700 King Road in King City will provide convenient and one-stop beverage alcohol service to just over 7,200 residents. This population is expected to increase by 69 per cent over the next 10 years.

● The 6,500 square-foot store has more than 3,950 square feet of display space. It carries a wide selection of more than 1,400 wines, spirits, beers, ready-to-drink cocktails and coolers. It also features a selection of up to 200 VINTAGES premium wines and spirits.

● The store has a prominent Ontario wine display showcasing more than 230 Ontario wines, including some 117 VQA wines.

● It also features a beer cold room with 390 linear feet of refrigerated beer shelving, which offers a wide selection of Ontario craft beers as well as other domestic and imported brands, ready-to-drink cocktails and coolers. There is also a chilled wine section that features 25 linear feet of shelving.

● The store’s product mix is the result of market research, matching products and services to local tastes and demographics, and community interests.

● There are five checkouts, including a customer service counter, available free parking spaces, and the store is wheelchair accessible.

● There will be 14 full-time and part-time employees, including a Product Consultant, who are trained in product knowledge and responsible service.

● Hours of operation are 10:00 a.m. to 9:00 p.m. Monday to Saturday and 12 p.m. to 6 p.m. on Sunday.



Media Contact

Christine Bujold
LCBO Media Relations Co-ordinator
Tel: 416-864-6772
Cell: 416-587-3729