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February 24, 2017

Friday, February 24th, 2017 marks the opening of LCBO’s newest Products of the World specialty store, Destination California. The destination boutique at Crossroads Plaza in Toronto offers approximately 400 wines from California’s wine regions, including some 150 wines that are only available in-store at this location. Most of these products will also be available to buy online through our new e-commerce platform. This selection is believed to be one of the best single-store assortments of California wines available in North America.

Many of the wines are from LCBO’s Consignment Program, which means this is the first time they have been available for customers to purchase in LCBO stores. Previously, the products would have only been available in bars and licensed restaurants. The current selection represents a variety of products from wine regions across California and will be regularly updated to keep the assortment interesting.

Products have been chosen to appeal to a wide range of tastes and budgets. The store is staffed with knowledgeable customer service representatives and two product consultants who can offer expert advice on these new offerings.

With the opening of the California boutique, LCBO’s Products of the World specialty store program now boasts 15 destination stores, including Italy, East Asia and Germany. For more information and to see a full list of Products of the World stores, click here. Additional destination stores, highlighting products from additional countries are scheduled to open later this year.

Please visit the LCBO Media Centre for photos of our current Products of the World locations.

For the latest news from LCBO, follow us on Twitter @LCBOnews or in French @infoLCBO 


Media Contact

Christine Bujold
LCBO Media Relations Co-ordinator
Tel: 416-864-6772
Cell: 416-587-3729