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BACKGROUNDER: NEW BRAMPTON STORE, 11785 BRAMALEA RD., BRAMPTON, ONTARIO

October 3, 2016 

● The official opening of the new LCBO store at 11785 Bramalea Rd. in Brampton is Monday, October 3, 2016, starting at 9:30 a.m.

● The new store at 11785 Bramalea Rd. will provide convenient and one-stop beverage alcohol service to nearly 128,000 residents. This population is expected to increase by 25 per cent over the next 10 years.    

● The 10,111 square-foot store has more than 6,700 square feet of display space. It carries a wide selection of more than 2,000 wines, spirits, beers, ready-to-drink cocktails and coolers. It also features a selection of up to 100 VINTAGES premium wines and spirits.

● The store has a prominent Ontario wine display showcasing more than 260 Ontario wines, including some 124 VQA wines.

● It also features 550 linear feet of refrigerated shelving in a beer cold room, which offers a wide selection of Ontario craft beers as well as other domestic and imported brands, ready-to-drink cocktails and coolers. There is also a chilled wine section complete with ”dairy doors” that features 25 linear feet of shelving.

● The store’s product mix is the result of market research, matching products and services to local tastes and demographics, and community interests.

● There are five checkouts, including a customer service counter, available parking spaces, and the store is wheelchair accessible.

● There will be 9 full-time and part-time employees, who are trained in product knowledge and responsible service.

● Hours of operation are 10:00 a.m. to 10:00 p.m. Monday to Saturday and 11 a.m. to 6 p.m. on Sunday.


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Media Contact

Christine Bujold
LCBO Media Relations Co-ordinator
Tel: 416-864-6772
Cell: 416-587-3729
Genevieve Tomney
LCBO Media Relations Coordinator
Tel: 416 864-6875
Cell: 647 339-5428