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BACKGROUNDER: NEW LCBO “POP-UP” STORE, 2218 LAKESHORE BLVD. W, TORONTO, ONTARIO

July 20, 2016

● The official opening of the new LCBO “pop-up” store at 2218 Lakeshore Blvd. W in Toronto is Wednesday, July 20, 2016, at 9:30 a.m.

● The new location at 2218 Lakeshore Blvd. W will provide convenient and one-stop beverage alcohol service to just over 20,600 residents. This population is expected to increase by 13 per cent over the next 10 years.   

● The pop-up store concept enables LCBO to fill service gaps in high-density, fast-growing neighbourhoods, such as this one in Etobicoke, with a streamlined store that can be adapted as the needs of the community change.

● The 3,155 square-foot store has more than 1,777 square feet of display space. It carries a selection of more than 600 wines, spirits, beers, ready-to-drink cocktails and coolers. It also features a selection of approximately 65 VINTAGES premium wines and spirits.

● The store will prominently feature more than 100 Ontario wines, including some 57 VQA wines.

● It features 85 linear feet of refrigerated shelving, which offers a selection of Ontario craft beers as well as other domestic and imported brands, ready-to-drink cocktails and coolers. There is also a chilled wine section with another 8 feet of linear shelving.

● The store’s product mix is the result of market research, matching products and services to local tastes and demographics, as well as community interests.

● There are three checkouts, underground parking and the store is wheelchair accessible.

● There will be nine full-time and part-time employees, who are trained in product knowledge and responsible service.

● Hours of operation are 10:00 a.m. to 9:00 p.m. Monday to Saturday and 11 a.m. to 6 p.m. on Sunday.


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Media Contact

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Genevieve Tomney
LCBO Media Relations Coordinator
Tel: 416 864-6875
Cell: 647 339-5428
Christine Bujold
LCBO Media Relations Co-ordinator
Tel: 416-864-6772
Cell: 416-587-3729