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LCBO SALUTES ITS SUPPLIERS AT 19TH ANNUAL ELSIE AWARDS

May 30, 2013   09:33 ET

LCBO honoured its suppliers and agents for their innovation, creativity and commitment to customer service and social responsibility at the Elsie Awards held in Toronto on May 29. The Elsies, a play on LCBO, is an annual industry awards program now in its 19th year.

“The Elsies are an important recognition of LCBO suppliers and agents who have excelled at product marketing,” said Shari Mogk-Edwards, vice-president, Products, Sales and Merchandising, and co-chair of the Elsies. “These winners have been great partners of the LCBO in creating opportunities for consumers to discover new and interesting beverage alcohol products.”

Twenty-seven awards were handed out, including agents/suppliers of the year, best new product launches, best gift item, best special event, excellence in marketing of Ontario VQA wines and best FOOD & DRINK ad. Excellence in social responsibility and environmental commitment were also recognized. For a complete list of award recipients, see below.

For the fourth year, the Supplier of the Year and Agent of the Year awards were combined, and three agent/supplier awards were handed out to recognize the successes of large (A), medium (B) and small (C) companies. The coveted Agents/Suppliers of the Year awards went to Forty Creek Distillery Ltd. (A), Mill Street Brewery (B), and Keep6 Imports (C).

“We are pleased to present Forty Creek Distillery (formerly Kittling Ridge) with the Agent/Supplier of the Year Class A award,” said LCBO president & CEO Bob Peter, who presented the award. “Forty Creek Distillery’s consumer communication is excellent, as is the company’s ability to engage LCBO store staff throughout the province.”

The prestigious Special Recognition award was presented to Doug Beatty, formerly of Colio Estate Wines and now with Burning Kiln Winery. Doug is being honoured for having fostered relationships between emerging wineries in the Lake Erie North Shore region and the LCBO.  

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Media Contacts

Sally Ritchie
LCBO Senior Communications Consultant
Tel: 416 864-6875
Cell: 647 339-5428
Heather MacGregor
LCBO Media Relations Co-ordinator
Tel: 416 864-6772
Cell: 416 587-3729

ELSIE AWARD RECIPIENTS – 2013

SOCIAL RESPONSIBILITY: Diageo Canada Inc. - Guinness Canada #TAXI

BEST SPECIAL EVENT: Labatt Breweries of Canada - Beer Discovery Project

BEST VINTAGES ON-PREMISE COLLABORATION: Lifford Agencies - Lifford Portfolio
Tasting at Wychwood Barns

ENVIRONMENTAL COMMITMENT: Miguel Torres SA

BEST FOOD&DRINK AD: Corby Distilleries Limited - Absolut

BEST GIFT ITEM: Mill Street Brewery - Mill Street Celebration Sampler Pack

BEST NICHE MARKETING: Diageo Canada - Johnny Walker, Chinese New Year

VQA EXCELLENCE AWARD: Fielding Estate Winery

VINTAGES PORTFOLIO AWARD OF EXCELLENCE: Profile Wine Group

BEST IN-STORE TASTING PROGRAM: Andrew Peller Limited

BEST INTEGRATED MARKETING PROGRAM: Forty Creek Distillery Ltd. - Support of Forty
Creek Barrel Select and their growing family of brands

BEST VINTAGES EVENT: Charton-Hobbs Inc. - Dom Perignon Reception and Dinner

BEST NEW PRODUCT LAUNCH: SPIRITS & READY-TO-DRINK: Forty Creek Distillery Ltd. - Forty Creek Copper Pot Reserve

BEST NEW PRODUCT LAUNCH: WINES: Andrew Peller Limited - Skinny Grape

BEST NEW PRODUCT LAUNCH: BEERS: Carlsberg Canada Inc.- Somersby Cider

PARTNERSHIP AWARD – PRODUCT FLOW: Samarie Lumsden - Corby Distilleries Limited

PARTNERSHIP IN TRAINING AWARD: Wine Council of Ontario - WOW Leader Program

PARTNERSHIP AWARD: VINTAGES: Rick Slomka - Wines of California

PARTNERSHIP AWARD: BEERS: Taras Hetmanczuk - Molson Coors Canada

PARTNERSHIP AWARD: WINES: Philip Mirabelli - Noble Estates Wines & Spirits

PARTNERSHIP AWARD: SPIRITS & READY-TO-DRINK: Ryan McCue - Diageo Canada Inc.

PARTNERSHIP AWARD: RETAIL: Linda Belsey - Forty Creek Distillery Ltd.

PARTNERSHIP AWARD: SUPPLY CHAIN: E. & J. Gallo Winery Canada Ltd.

SPECIAL RECOGNITION AWARD: Doug Beatty

AGENT/SUPPLIER OF THE YEAR AWARD: CLASS C: Keep6 Imports

AGENT/SUPPLIER OF THE YEAR AWARD: CLASS B: Mill Street Brewery

AGENT/SUPPLIER OF THE YEAR AWARD: CLASS A: Forty Creek Distillery Ltd.