Corporate News

Beer 12-packs now available in 60 LCBO stores

The addition of 12-packs in 60 LCBO stores provides our customers with greater choice, convenience and value.

Ho Ho Ho! It’s holiday time at the LCBO Pop-Up

From November 14 until December 31, this holiday wonderland will become a treasure trove of gift and entertaining ideas.

Count down to Holiday with these 12 expert selections

As the holiday season approaches, we asked our team of category experts to highlight some of their top picks for holiday gift packs.

Bibi and Carla do LCBO proud at SickKids campaign launch

In addition to being a century-old tradition, Nouveau wines are deliciously fresh and affordable, and the perfect way to begin the countdown to the holidays.

Look what’s “Nouveau” at the LCBO

In addition to being a century-old tradition, Nouveau wines are deliciously fresh and affordable, and the perfect way to begin the countdown to the holidays.

Products to fright and delight

The LCBO offers a variety of seasonal and themed products for adults partaking in Halloween festivities.

LCBO raises Beer Ambassador roster

New training sessions for LCBO staff increases the number of Beer Ambassadors to 358 (from 175) across the store network to better serve beer customers.

“Wines you need to know better” on display in October

A promotion starting October 8 will showcase some hidden wine gems.

Police thank LCBO staff for reporting drunk drivers

Keeping communities safe doesn’t stop at checking ID.

Now you can shop for purchases using the LCBO app

The latest upgrade to LCBO’s app takes customers beyond browsing, allowing them to purchase with the touch of a button.

Ring in summer with rosé

When it comes to summer wine, rosés rule.

Always Taking Care brand inspired by our employees

The idea behind the new Always Taking Care brand is to create awareness about what we do, and more importantly why we do it.

VQA Award a welcome surprise for Melissa McFadden

Brock University hands out six awards every year for the promotion of Ontario VQA wine, and Melissa won for the LCBO this year.

Contest winner’s design featured on 60,000 bags

A 10-year-old’s compelling message is a sober reminder over the holiday long weekend.

Major expansion coming for bag-in-box wines

New boxed wine offerings at the LCBO will include four VQA and four imported products.

Customer Service Representative by day, chair of the school board by night

Dave Penney works 15-20 hours a week at the LCBO store in Ignace and devotes his evenings to the Keewatin-Patricia District School Board.

Drinks Ontario honours best and brightest

For the second year in a row, Drinks Ontario has handed out two awards specifically for LCBO employees.

Find the perfect match for Valentine’s Day

LCBO’s top buyers for wine, spirits and beer make their recommendations for the holiday of love.

$3.38 million collected at stores for United Way campaign

Thanks to the generosity of LCBO customers and the dedication of our staff, more than $3.38 million was raised for the United Way through the 2016 in-store donation campaign.

The tale of the penny from heaven

Putting customers first doesn’t always have to be about helping them find a product, as employee Martin Everist learned this past holiday season.

Marketing team brings home the hardware

LCBO has a long history of award wins and the Marketing team is keeping that tradition going.

Pacific Northwest to be showcased in mini-thematic

An upcoming mini-thematic scheduled for March will focus on the wines of Washington, Oregon and British Columbia.

Grade 5 student wins inaugural Think of Me bag-colouring contest

The winning design will be featured on 50,000 single-bottle bags in early 2017.

LCBO: there’s a better app for that!

LCBO’s mobile app is a very popular download and the new upgrade will significantly enhance its features.

Fans line up for Dillon’s rye

Beamsville-based Dillon’s Distillers sold its first aged spirit – 100% Canadian Rye Whisky – at the LCBO on November 25. And this is just the beginning.

LCBO’s longest serving Retail employee retiring

Robert Kitzman walked into an LCBO store in 1972 and walked out with a life-long career.

Employees take centre stage in holiday marketing

LCBO’s newspaper inserts and catalogues feature 10 of our frontline employees providing their top picks for the holidays.

Sherry – back in fashion.

Neil Lightfoot, Product Consultant (Brampton), explains why Sherry, a drink dating back 3,000 years, is coming back in style.

Sara Logel honoured after saving boy’s life

Learning CPR was part of Sara’s LCBO training. Little did she know she would use it to save a boy’s life one day at a pool party.

LCBO scores with hat trick of celebrity whisky launches

With a surprise visit by “The Great One” Wayne Gretzky at a downtown Toronto store on October 17, the LCBO completed a trifecta of celebrity whisky launches just in time for the annual My Whisky promotional campaign.

Combating theft with BottleLox

Wiping out theft entirely may not be realistic, but this new device has the potential to significantly lessen the impact.

Communitech: taking LCBO to the next level

LCBO has opened an offsite lab at Communitech , a Waterloo-based technology hub where start-up companies and global corporations come together to collaborate and innovate. It’s a first for a provincial government enterprise.

Wine pioneers: Ontario’s emerging wine regions

Niagara may be the best-known wine region in Ontario, but places like Port Dover, Georgian Bay and the Northumberland Hills are starting to get noticed.

The WOW factor of Lake Erie North Shore

Of Ontario’s three wine regions, Lake Erie North Shore is the youngest – an undiscovered southern gem just reaching toward its full potential.

Ontario wine experts featured in LCBO Shopping Guide

LCBO has more than 400 Ontario wine experts in its stores, which we call WOW (World of Ontario Wine) Leaders, proudly promoting domestic products.

George Soleas: from chef to chief executive

George came to Canada as a refugee, an experience that taught him how to turn a challenging situation into an opportunity.

Customer satisfaction, engagement on the rise

Customer satisfaction and engagement are trending in the right direction according to a recent study by Environics.

Dedication of frontline employees leads to 51 arrests for impaired driving

Calls to police by LCBO employees about suspected impaired drivers led to 51 arrests last year.

Beer “mystery bags” a lesson in collaboration

What began as a creative way to sell single beers evolved into an LCBO success story.

Weaker Canadian loonie leads to strong marketing opportunity

The lower Canadian dollar may have an upside for LCBO border-town stores.

Nina Hofer honoured for VQA promotion

Living and working in Niagara wine country has allowed Nina Hofer to make a personal connection with industry players.

Wine in a can…really

You may not have thought you would drink wine from a can. Think again.

An Unexpected Connection with Arlene Dickinson

When business magnate and former Dragon’s Den personality Arlene Dickinson arrived at the Summerhill LCBO for a tasting event for SoCIAL Lite Vodka, she had no idea about the emotional exchange that was ahead of her.

Headlines: Ontario Craft Cider

Headlines is a video series for LCBO employees that brings different aspects of the organization’s business and beverage alcohol industry up close. In this segment, travel to Prince Edward County to learn about the growing Ontario craft cider industry and how the LCBO is supporting local producers.

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End of an era: President & CEO Bob Peter retires

Bob Peter delivered 14 record dividends to Ontario during his tenure as LCBO president & CEO.

Doing more with less energy consumption

The LCBO has a goal of further reducing electrical consumption by at least one per cent per year across the organization.

Holidays provide great promotional opportunities

The LCBO is increasingly scoping the market for products that fit with popular celebrations ranging from Halloween to Valentine’s Day.

New stores improve service in urban communities

With the condo boom in Toronto going strong, LCBO is focusing new store development on urban sites.

Tried and true: value picks

LCBO retail employees frequently taste products and can help provide customers with advice about wines that offer good value for their money.

Queens Quay store tops $50 million in sales for first time

Staff members at the Queens Quay LCBO have 50 million reasons to celebrate.

LCBO: there’s a (new) app for that!

LCBO's app is now available for Google Android and Blackberry mobile devices.

Growler station sales at LCBO’s Summerhill store ahead of plan

Customers are enjoying the opportunity to purchase a rotating selection of Ontario craft beer in a unique format.

London logistics team begins new chapter

Recently-completed upgrades to the LCBO’s London Retail Service Centre are the most significant since the facility was built 50 years ago.

Finland liquor board officials tour LCBO stores

Visitors from Alko, Finland’s state liquor board, visited LCBO stores to learn about our customer service methods and retail concepts.

Distilled and delicious: cooking with spirits

Distilled products offer versatility beyond cocktails, but in cooking, baking and marinating food as well.

Product Consultants enlisted as “holiday ambassadors”

This holiday season, Vintages Marketing collaborated with Retail to generate awareness and build on the expert reputation of LCBO Product Consultants.

A world of liqueurs

Liqueurs offer mix and match potential and adaptability, as they can be enjoyed on their own while offering endless possibilities in cocktails.

Students send sober messages through bag program

LCBO’s holiday bag program started 10 years ago with 500 bags. This year it’s going province-wide and 15,000 are expected to be handed out to customers.

New Whisky Shop concept a success with customers

Limited and rare products were tasted by customers at an informal launch of LCBO’s new Whisky Shop – a boutique showcasing an extensive selection of international whiskies.

I am a McMaster Children’s Hospital mom

Store manager Larissa McKenna shares the story of her daughter Keeley, who has repeatedly visited MacKids in Hamilton for ongoing health issues. It’s been a long road, but Keeley is doing fine today, thanks to the excellent care of hospital staff.

Making environmental gains in Hornepayne

Each May, Hornepayne store manager Odette Provencher participates in a community program that releases yearling trout into local lakes to protect and rebuild fish populations.

Corporate News

With its rich history, varied business environments, ground-breaking innovation and dedicated employees, the LCBO always has an interesting story to tell. Here you'll find out more about LCBO culture and our achievements to date.

Beer 12-packs now available in 60 LCBO stores

Ho Ho Ho! It’s holiday time at the LCBO Pop-Up

Count down to Holiday with these 12 expert selections

Bibi and Carla do LCBO proud at SickKids campaign launch

Look what’s “Nouveau” at the LCBO

Products to fright and delight

LCBO raises Beer Ambassador roster

“Wines you need to know better” on display in October

Police thank LCBO staff for reporting drunk drivers

Now you can shop for purchases using the LCBO app

Ring in summer with rosé

Always Taking Care brand inspired by our employees

VQA Award a welcome surprise for Melissa McFadden

Contest winner’s design featured on 60,000 bags

Major expansion coming for bag-in-box wines

Customer Service Representative by day, chair of the school board by night

Drinks Ontario honours best and brightest

Find the perfect match for Valentine’s Day

$3.38 million collected at stores for United Way campaign

The tale of the penny from heaven

Marketing team brings home the hardware

Pacific Northwest to be showcased in mini-thematic

Grade 5 student wins inaugural Think of Me bag-colouring contest

LCBO: there’s a better app for that!

Fans line up for Dillon’s rye

LCBO’s longest serving Retail employee retiring

Employees take centre stage in holiday marketing

Sherry – back in fashion.

Sara Logel honoured after saving boy’s life

LCBO scores with hat trick of celebrity whisky launches

Combating theft with BottleLox

Communitech: taking LCBO to the next level

Wine pioneers: Ontario’s emerging wine regions

The WOW factor of Lake Erie North Shore

Ontario wine experts featured in LCBO Shopping Guide

George Soleas: from chef to chief executive

Customer satisfaction, engagement on the rise

Dedication of frontline employees leads to 51 arrests for impaired driving

Beer “mystery bags” a lesson in collaboration

Weaker Canadian loonie leads to strong marketing opportunity

Nina Hofer honoured for VQA promotion

Wine in a can…really

An Unexpected Connection with Arlene Dickinson

Headlines: Ontario Craft Cider

End of an era: President & CEO Bob Peter retires

Doing more with less energy consumption

Holidays provide great promotional opportunities

New stores improve service in urban communities

Tried and true: value picks

Queens Quay store tops $50 million in sales for first time

LCBO: there’s a (new) app for that!

Growler station sales at LCBO’s Summerhill store ahead of plan

London logistics team begins new chapter

Finland liquor board officials tour LCBO stores

Distilled and delicious: cooking with spirits

Product Consultants enlisted as “holiday ambassadors”

A world of liqueurs

Students send sober messages through bag program

New Whisky Shop concept a success with customers

I am a McMaster Children’s Hospital mom

Making environmental gains in Hornepayne

MORE LCBO NEWS STORIES »