All data effective June 2009, unless otherwise stated.
The Marketplace
608
Number of LCBO stores serving communities across
Ontario
216
Number of LCBO agency stores
50.8
Percentage share of Ontario beverage alcohol market, in
dollar value, held by the LCBO
$9.2 billion
Total estimated value of Ontario's beverage alcohol
market
$681 million
Estimated value of Ontario's illegal alcohol market
Our Stores
101
Number of LCBO stores offering more than 2,500 brands
for sale
120
Number of LCBO stores offering 1,500-2,500 brands for
sale
21,301
Number of product tastings conducted in LCBO stores in 2008-09
77
Percentage of customers in large scale surveys who rated their overall
shopping experience at the LCBO as an eight or higher on a 10-point
scale.
Less than one
Percentage of customers in who said they were dissatisfied with
service in LCBO stores
113 million
Total number of transactions in LCBO stores in 2008-09
33.6
Percentage of all LCBO transactions paid by debit card in 2008-09
34.6
Percentage of all LCBO transactions paid by credit card in 2008-09
Financial Performance
$4.27 billion
LCBO's net sales and other income in 2008-09
$1.40 billion
Dividend the LCBO transferred to the Government of Ontario for 2008-09 (excluding taxes)
$10.9 billion
Amount the LCBO has transferred to the Ontario treasury during the
last 10 fiscal years combined (excluding taxes) to 2008-09
48.3
LCBO's profit margin, expressed as a percentage
15.9
LCBO's operational expenses as a percentage of net sales, in
2008-09
$398 million
Amount
LCBO transferred to the provincial government in Provincial
Sales Tax (PST) in 2008-09
$451 million
LCBO transferred to the federal government in Goods and
Services Tax (GST), excise taxes and customs duties, in 2008-09
$39 million
Amount the LCBO spent on capital improvements to its stores
(renovations, relocations) in 2008-09
Products and Pricing
22,385
Total number of products available through LCBO stores, catalogues and
private ordering service in 2008-09
6,688
Number of new VINTAGES products offered in stores and through Classics
Catalogues in 2008-09
77
Number of countries from which the LCBO bought products in 2008-09
1,677
Number of products discounted by up to 20 per cent through the LCBO's
Limited Time Offer program in 2008-09
1,374
Number of products that carried a "value-add" bonus item in 2008-09
1,722
Number of products with bonus AIR MILES Rewards in 2008-09
77
Percentage of domestic spirit prices made up of federal and provincial
taxes, levies and mark-ups
58
Percentage of domestic wine prices made up of federal and provincial
taxes, levies and mark-ups
52
Percentage of domestic beer prices made up of federal and provincial
taxes, levies and mark-ups
Our Employees
3,431
Number of permanent full-time LCBO employees
3,541
Number of casual employees working in LCBO stores at fiscal-year end
202
Number of LCBO product consultants available to offer expert advice to
customers (as of June 2009)
366
Number of LCBO Retail staff who passed the highest level of our
three-level Product Knowledge Course in 2008-09
2,870
Number of LCBO Retail staff who received training in 2008-09 to help
prevent service to minors or people who appear intoxicated
147,478
Number of calls handled by LCBO Infoline officers in 2008-09
29,354
Number of e-mails handled by LCBO Infoline officers in 2008-09
Fundraising
$2.7 million
Amount raised in 2008 for charities through special programs and
initiatives driven by LCBO employees and the LCBO Donation Box
Program. Many other local charities were supported by individual
fundraising efforts by LCBO staff and customers.
Social Responsibility
2.4 million
Number of customers challenged for proof of age or sobriety by LCBO
staff in 2008-09
148,886
Number refused service by LCBO employees in 2008-09
3,521
Number of BYID tamper-resistant identification cards issued by the
LCBO during 2008-09
48,480
Total number of BYID cards issued as of March 31, 2009
Quality Assurance
492,671
Number of product tests carried out in 2008-09 by LCBO's Quality
Assurance Laboratory to meet LCBO standards and requirements of the
Food and Drugs Act
22,185
Samples tested in 2008-09
6,147
Number of products tasted in 2008-09
2,034
Number of products rejected in 2008-09 for
health concerns, consumer safety issues and other quality control
problems
224
Number of products seized by law enforcement agencies and tested for
enforcement purposes by Quality Assurance in 2008-09
9,613
Number of labels reviewed in 2008-09 to meet standards required by the
Consumer Packaging and Labelling Act
