All data effective February 2013, unless
Agency stores: are operated in established
retail businesses, in partnership with the LCBO, in communities too small to
support regular LCBO stores. Selected through a competitive public tender
process, agency stores provide beverage alcohol retail access in a
cost-efficient, socially responsible manner to consumers.
Beer ambassadors: 150 LCBO employees
specially trained to provide consumer beer knowledge and product information to
Brewery store (on-site): a retail store operated by a brewer at its manufacturing site.
BYID (Bring Your Identification) card: a tamper-resistant photo ID card issued by the LCBO and accepted as valid proof of age in all LCBO and Beer Stores and in licensed establishments.
Challenge and Refusal: an LCBO corporate
social responsibility program in all stores that helps ensure beverage alcohol
is not sold to minors, to persons who appear intoxicated, or to anyone making
purchases on behalf of these groups.
Check 25: an LCBO corporate social
responsibility program in which anyone appearing to be under the age of 25 is
routinely asked for identification.
Classics Collection: offered by VINTAGES, the fine wines and spirits
business unit of the LCBO. Each collection offers hundreds of premium-quality spirits, critically acclaimed wines from older vintages and sought-after selections from smaller producers and estates.
Combination or “combo” stores:
LCBO stores selling a wide variety of domestic beers in every size as well as
regular LCBO products. This format originated as a customer service initiative
in smaller, usually rural communities, where there are no Beer Stores. Regular
LCBO stores mainly sell six-packs and individual cans or bottles of selected
domestic and imported beer.
Consignment Warehouse: a program that allows agents/suppliers to bring products not regularly sold at LCBO retail stores to an LCBO warehouse to be held for sale. Licensed suppliers’ agents are responsible for finding buyers for these products.
Corporate Social Responsibility: LCBO is
committed to being a responsible retailer by promoting responsible consumption,
fundraising to support Ontario communities, ensuring the products it imports and
sells are safe, and lessening its impact on the environment. Social
responsibility practices are considered as important as the LCBO’s mandate to
provide a high level of customer service and maximize dividends for the
CSR: an LCBO Customer Service Representative, trained to offer helpful, knowledgeable and socially responsible service.
Discover the World: the brand vision of the LCBO, designed to take customers on a journey of learning and discovery, demystifying the products we sell so that informed choices can be made more easily.
Distillery store (on-site): a retail store operated by a distiller at its manufacturing site.
Duty-free shop: a privately-operated retail
shop located at an international airport in Ontario, or a bridge, tunnel or
land-border exit from Ontario that sells items duty free and tax free to
eligible travelers leaving Canada. They are licensed and federally regulated by
the Canada Border Service Agency and authorized by the LCBO to sell beverage
alcohol. There are 10 duty-free stores in Ontario: at Sarnia, Windsor (two),
Fort Erie, Niagara Falls, Queenston, Prescott, Thousand Islands, Sault Ste.
Marie, and Fort Frances, and four duty-free stores at Pearson International
Airport in Toronto, Hamilton International Airport, Ottawa International Airport
and Thunder Bay International Airport.
Essentials program: a core group of more than
200 world-renowned brands continuously available through VINTAGES.
Flavoured wine drinks: varietal wines mixed with essences of fruit and/or lightly carbonated.
FOOD & DRINK: LCBO’s free consumer
publication, published six times a year, to help customers entertain responsibly and with ease.
Fortified wine: wine such as Port, Sherry and Madeira, whose alcohol level has been “fortified” by the addition of spirits.
Icewine: a dessert wine made from grapes – most often Vidal or Riesling – left on the vine until they freeze solid. Once the grapes are picked, ice crystals are removed, leaving behind an intensely sweet, concentrated juice often called “liquid gold.” Ontario Icewines are widely considered the best in the world, winning
many awards in open competitions.
International-Canadian blends: a term
developed by a working group comprised of members from the wine and grape
growers industries and the LCBO to differentiate wines produced with a blend of
foreign and domestic grapes from 100 per cent Ontario VQA wines.
LCBO Express stores: announced in December,
these will be located within or adjacent to large grocery stores during the next
12–18 months and provide a wide range of products, including Ontario wine,
spirits and beer. Staffed by LCBO employees, they will provide an additional
convenient shopping experience for our customers.
LCBO Private Ordering Program: enables LCBO customers to obtain beverage alcohol products that may not be listed for sale in LCBO retail stores. Individuals can order case lots from anywhere in the world as long as the supplier will ship them to the LCBO.
Limited Time Offers (LTOs): month-long price discounts of up to 20 per cent on selected beverage alcohol products.
Liquor Control Act: provincial legislation passed in 1927 that gives the LCBO broad powers to control the transportation, sale and delivery of beverage alcohol in Ontario.
Mocktails: refreshing drinks that do
not contain alcohol.
Microbrewery: a brewery that produces less than
150,000 hectolitres of beer annually.
Product consultants: 250 LCBO employees in
VINTAGES areas in LCBO stores whose expert knowledge of wines, spirits and beers
helps them inform customers and colleagues about every aspect of beverage
Product Knowledge Correspondence Course: a
three-level employee training program that is mandatory for all LCBO retail
staff. The program is also available to the public in booklets at select stores.
Quality Assurance (QA): the LCBO department responsible for testing products for safety and analytical purposes. It also conducts chemical tests and taste assessments for outside agencies, such as other beverage alcohol regulators or retailers or the Vintners Quality Alliance and assists in confirming whether products seized by enforcement agencies were illegally manufactured or smuggled into Ontario.
The QA laboratory is a state-of-the-art testing facility used to ensure beverage
alcohol products sold in Ontario are in compliance with LCBO standards, are of
sound quality, authentic and safe for consumption. (LCBO standards are based
on applicable federal and provincial regulations.) Quality Services, a
department within Quality Assurance, monitors, investigates and resolves product
quality problems, packaging deficiencies and consumer complaints.
Ready-to-drink: a category of convenient and
innovative products such as pre-mixed cocktails (also known as one-pour
cocktails), coolers and flavoured wines. These products are already expertly
mixed and require no additional preparation prior to consumption.
Single malt: a type of Scotch whisky made in a single distillery, in a pot still, with malted barley as the principal ingredient.
SMAART (Strategies for Managing Age & Alcohol-Related Troubles): LCBO’s comprehensive video-based training program designed to educate staff about responsible service and related judgment calls, alcohol issues and how to handle problem customers. All employees who serve the public are required to take SMAART training.
Spirit cooler: a mixture of spirits and soft drinks or fruit juices. Wine and beer-based coolers are also sold in LCBO stores.
Spirits advocates: 250 specially-trained LCBO
employees who share their knowledge of beverage alcohol and product information
with our customers. Ongoing training is provided to keep them apprised of new
Special Occasion Permit: a one-time permit issued under the Liquor Licence Act by the AGCO and available in selected LCBO stores. It allows holders to serve or sell beverage alcohol at a specific location that is not a licensed establishment or a private place or residence.
Sweetness descriptors: launched in 2012, this
system categorizes LCBO’s wine portfolio based on each product’s degree of
sweetness. One of five terms, ranging from “extra dry” to “sweet,” is listed on
shelf bin tags as well as the actual sugar content (grams of sugar per litre).
Value-adds: bonus items attached by suppliers to a liquor product sold in LCBO stores.
Varietals: wines made from particular grape varieties, as opposed to blends. Well-known red varietals include Cabernet Sauvignon,
Pinot Noir and Merlot; popular white varietals include Chardonnay, Sauvignon Blanc and Riesling.
VINTAGES: the fine wine and spirits business
unit of the LCBO offering an ever-changing assortment of premium products of unusual nature, limited production and/or niche market interest.
vintagesshoponline: a website providing
consumers with an exclusive, ever-changing assortment of premium fine wines and
spirits that can be ordered 24-hours a day. Products are shipped free of charge
to the purchaser’s LCBO store of choice.
VQA: Vintners Quality Alliance (VQA) designation awarded to Ontario and British Columbia wines of superior quality that meet strict wine-making and taste standards, modelled on “Appellation of Origin” systems used in other wine-producing countries.
VQA destination boutiques: announced in
December 2012, these specialized retail sections will be located within
full-sized LCBO stores during the next 12-18 months, providing customers an
expanded selection of Ontario VQA wines, including hard-to-find products from
smaller producers. These boutiques will showcase premium Ontario wine and
further our efforts to educate and engage customers in discovering great
VQA Ontario: a non-profit corporation designated by the provincial government under VQA legislation to control the use in Ontario of specified terms, descriptions and designations of wine, and to set quality standards for wines to which these terms, descriptions and designations are applied.
Wine styles: a retail tool that defines each
LCBO wine product by style based on its unique traits. A term such as
“full-bodied and smooth” is included on shelf bin tags to help customers define
their favourite style and explore similar products.
Winery retail store: a retail store operated by an Ontario winery. Due to international trade agreements, there are two types of winery retail stores: “on-site” stores at the winery that may sell only wine made by the winery at that location, and “off-site” stores that may sell only wine made by the winery.
World of Ontario Wines (WOW): a program
created by the LCBO and the Wine Council of Ontario to expand our employees’
knowledge of locally-produced wines. Subsequently, more than 300 employees in
LCBO’s largest stores are designated WOW Leaders and are dedicated to promoting
the sale of Ontario wine.