The LCBO is a provincial government enterprise reporting to the Minister of
The LCBO has
a Board of up to 11 members. They are appointed by the
Lieutenant-Governor, through Orders-in-Council, on the recommendation of the
Premier and the Minister of Finance. Members are
appointed for a term of up to five years. There are regular monthly Board
Board Members, as of August 2013,
Edward J. Waitzer,
Vice-Chair, LCBO Board, and Member, Governance and Compensation Committee
Member, LCBO Board, and Member, Audit Committee
Member, LCBO Board, and Chair, Audit Committee
Member, LCBO Board, and Member, Governance and Compensation Committee
Member, LCBO Board, and Chair, Governance and Compensation Committee
Member, LCBO Board, and Member, Audit Committee
Member, LCBO Board, and Member, Audit Committee
Member, LCBO Board, and Member, Governance and Compensation Committee
mandate of the Board is to supervise the business affairs of the LCBO. Among
its most important responsibilities are:
- ensuring that the LCBO provides
high-quality service to the public;
- developing and approving the
strategic plan and monitoring management's success in meeting its
- approving annual financial plans;
that the organization remains financially sound;
- assessing the
management of business risks;
- submitting an annual financial
plan to the Minister of Finance;
the organization has communications programs to inform stakeholders of
significant business developments;
- ensuring that the LCBO
performs its regulatory role in a fair and impartial manner.
The Audit Committee is responsible for the
reliability and accuracy of the LCBO's financial statements and for
overseeing the LCBO's risk management function.
Governance and Compensation Committee
The Governance and Compensation Committee is
responsible for recommending the LCBO's corporate governance policies and
practices and ensuring that the LCBO adheres to sound corporate governance
principles. It also makes recommendations concerning human resources and
and Safety Committee
The Board approves an annual
Health and Safety policy and ensures it is kept informed of health and
safety issues through regular reports at Board meetings.
Store Planning and Development Committee
This is a management committee that reviews real estate and leasing
decisions and makes recommendations to the Board.
Listing Appeals Committee
This is a management committee that reviews LCBO
decisions refusing the purchase of a beverage alcohol product and also
decisions to discontinue carrying such a product.
LCBO is accountable to its stakeholders in a number of ways, including:
- its Annual Report, required to be tabled in the
Provincial Legislature and available for all Ontarians to review, either in
print or online, by clicking here.
audits of LCBO financial statements by the Office of the Provincial Auditor,
as well as internal value-for-money audits of specific LCBO programs,
including store planning.
- public access to records under the Freedom
of Information and Protection of Privacy Act.
- Board Members
appointed by the Lieutenant-Governor, through Orders-in-Council, on the
recommendation of the Premier and the Minister of Finance.
- various statutory reporting requirements under the Liquor
Control Act to the Minister of Finance.
- compliance with Management Board's Agency
The LCBO corporate structure is comprised of:
- Office of the Chair
- Office of the President and Chief Executive Officer
- Retail, including Retail Operations and Store Development and Real
- Sales and Marketing, including Merchandising, Marketing and Customer
Insights, and Vintages
- Logistics and Quality Assurance
- Finance and Administration
- Information Technology
- Human Resources
- Strategic Planning
- Resource Protection
- Legal Services
- Policy and Government Relations, including Corporate Affairs, Freedom of
Information and Privacy, and Social Responsibility and Environment
- Corporate Communications, including Broadcast Production Group and
French Language Services.
Senior Team members, responsible for day-to-day
operations and strategic planning, are:
President and Chief Executive Officer
Executive Vice-President, LCBO
Senior Vice-President, Finance & Administration, and Chief Financial Officer
Senior Vice-President, Sales & Marketing
Vice-President, Retail Operations
Senior Vice-President, Human Resources
Senior Vice-President, Information Technology
Senior Vice-President, General Counsel and Corporate Secretary
Vice-President, Store Development & Real Estate
Vice-President, Products, Sales and Merchandising
Executive Director, Corporate Affairs
Executive Director, Corporate Communications
Chief Audit Executive and Executive Director, Internal Audit Services
Director, Strategic Planning & Enterprise Risk Management
Edward J. Waitzer, Chair
Edward Waitzer has a strong affiliation with York University where he is a professor and has held the title of the Jarislowsky Dimma Mooney Chair in Corporate Governance since its 2007 inception. He is also a director of the Hennick Centre for Business and Law at Osgoode Hall Law School and the Schulich School of Business, York University.
He served as chair of Stikeman Elliott LLP from 1999 to 2006. Today, a senior partner at the firm, his practice focuses on complex business transactions and a wide range of public policy and governance matters.
Edward earned his LL.B. and LL.M. from the Faculty of Law, University of Toronto and was called to the Ontario Bar in 1978 and the New York Bar in 1985. From 1993 to 1996, he was Chair of the Ontario Securities Commission and, until 1981, was vice-president of the Toronto Stock Exchange. He has written and spoken extensively on a variety of legal and public policy issues and has served as director of many corporations, foundations, community organizations, editorial boards and advisory groups. Edward became LCBO chair in August 2013.
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Lipsett, Vice-Chair, LCBO Board, and Member, Governance and Compensation
Penny Lipsett is an
investor and government relations specialist.
She spent much of her career in the
political and business worlds. Following graduation from the University
of Western Ontario, she worked as a special assistant on Parliament Hill
in Ottawa during the Trudeau years. Following this and until 1992, she
worked for Xerox Canada in increasingly responsible roles concluding
with the management of all corporate affairs functions.
Ms. Lipsett has run her own consulting
practice with a focus on investor and government relations since 1993.
She is a member of the board of directors of Bank of America, MBNA
Canada and Ontario Place Corporation.
She was appointed to the LCBO Board in May
2007 and was renewed in February 2013 for an additional two-year term.
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Pamela Livingstone, Member, LCBO Board,
and Member, Audit Committee
Livingstone began her retail career at Sears Canada as a merchandise
flow analyst in 1995. She progressively moved to positions of increasing
responsibility, becoming a buyer of home products in 2000. Ms.
Livingstone then became a national operations manager in
2007 where she was responsible for all inventory flow and processes for
the company’s multi-channel, home décor business. During her tenure at
Sears, she acquired strengths in negotiating, leadership, process
management, as well as coaching, mentoring and staff training. After 14
years, Ms. Livingstone took a position as a planning manager for the
Home Outfitters, a division of the Hudson’s Bay Company, where she
applied her knowledge of inventory flow management and budget building.
In the fall of 2011, she joined Big Lots as a Merchandise Planning
Manager and has been instrumental in helping the company develop
business plans to introduce the Big Lots chain into Canada.
Ms. Livingstone earned a master’s degree in public administration at
Queen’s University and an honours BA at Wilfrid Laurier University. She
also worked as an English teacher in Osaka, Japan for two years.
She was appointed to the LCBO Board in June 2009.
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Murray, Member, LCBO Board, and Chair, Audit Committee
Laurel Murray is a chartered accountant with more than 20 years
of senior management experience in the private and public sectors. Since
2000, Ms. Murray has headed up her own management consulting firm.
During the past 20 years, she has helped a number of federal and
provincial agencies and ministries improve the way they manage risks,
measure performance and improve accountability.
Ms. Murray is a proponent of good governance and oversight. She is also
the Chair of the Audit Committee of the Office of the Privacy
Commissioner of Canada and a member of the Audit Committee of the Office
of the Commissioner of Official Languages. She was also the lead in
developing the Treasury Board of Canada Secretariat’s Guidebook for
Departmental Audit Committees. She also has a keen interest in the
environment. Her areas of expertise include: strategic planning and
reporting; performance measurement; integrated risk management;
financial management, accounting and auditing; financial systems;
project management; program implementation and organizational design.
She graduated with honours from Carleton University in 1986 with a
bachelor of commerce degree. She received her chartered accountant
designation from the Canadian Institute of Chartered Accountants in
1989. An active mother, wife and volunteer, Ms. Murray balances work and
family while playing an active role to help those in need in her
She was appointed to the LCBO Board in
Pigott, Member, LCBO Board, and Member, Governance and Compensation
Pigott is the vice president, Communications and Community
Engagement at the Centre for Addiction and Mental Health (CAMH) in
Toronto. In June 2011, she was appointed to the Commission on the Reform
of Ontario’s Public Services which provides advice on how to deliver the
most efficient and effective public services possible for people and
She trained as a nurse at the Wellesley
Hospital School of Nursing in Toronto and then worked as a registered
nurse for 10 years in Toronto and in Australia and Papua New Guinea.
In 1978, Ms. Pigott earned a master’s degree
in social work at the University of Toronto. Since then, she has worked
in the non-profit human services field for over 25 years. Prior to CAMH,
she was the chief executive officer of St. Christopher House, a
community-based, multi-service agency that operates in the west end of
Toronto. Prior to that, she spent seven years at the United Way of
Greater Toronto, first as allocations director and then as vice
president of Fundraising. In 2006-07, she took a leave of absence from
St. Christopher House to serve as the executive lead for Citizen
Engagement, supporting the Ontario Citizens' Assembly on Electoral
An active volunteer, Ms. Pigott served on
several boards including the Community Social Planning Council and the
Hospital for Sick Children. Currently, she is a board member of the
Toronto Civic Alliance, the Change Foundation and Workman Arts.
She was appointed to the LCBO Board in February 2011 and was renewed in May 2013 for an additional two-year term.
Sendzik, Member, LCBO Board, and Chair, Governance and Compensation Committee
Sendzik is Chief Executive Officer of the Greater Niagara Chamber of
He is also a member of the board of
directors of Niagara College, the Hotel Dieu Shaver Rehabilitation
Centre and the Business Education Council.
He founded Vines magazine, wrote Guide to
Niagara’s Wine Country and is co-author of the Buyers’ Guide to
Canadian Wine. He sold Vines to Osprey Media Group in 2003 when he
joined that company as publisher of the Niagara magazine
division, where he helped launch Niagara magazine.
He left Osprey to join the St. Catharines
Chamber of Commerce in 2006 and oversaw the merger of the St. Catharines
and Thorold chambers, which created one of the largest chambers of
commerce in southern Ontario.
Walter was awarded the Bernie Gillespie
Award by the Ontario Chamber of Commerce for outstanding leadership, was
a recipient of a Niagara’s Top 40 Under 40 award, the St. Catharines
Volunteer Recognition Award and was a finalist in the Niagara Youth
Entrepreneur of the Year Award.
He was appointed to the LCBO Board in June
Sparkes, Member, LCBO Board, and Member, Audit Committee
Paul Sparkes brings a wealth of media, public and private sector
service experience to the LCBO Board.
He is currently president and managing partner at Difference Capital
Inc., a private investment firm.
He joined CTVglobemedia in 2001 and was,
most recently, executive vice-president, Corporate Affairs. Over the
course of his decade-long tenure, Mr. Sparkes oversaw regulatory and
communication functions including all strategy, public and media
relations and corporate communications for all divisions, including 27
conventional TV stations, 29 specialty and pay channels, 34 radio
stations and The Globe and Mail.
Prior to joining CTVglobemedia, Mr. Sparkes
held senior management positions with the Government of Canada and the
Government of Newfoundland and Labrador. From 1996 to 2001, he served in
the Prime Minister’s Office as director of operations and special
assistant to then-Prime Minister Jean Chretien. He also served as
executive assistant to two premiers of Newfoundland and Labrador – Clyde
Wells and Brian Tobin.
Mr. Sparkes serves on other boards,
including the National Arts Centre Foundation and he is a founding
member and board chair of the Smiling Land Foundation.
Mr. Sparkes holds a bachelor of arts in
Political Science from Memorial University.
He was appointed to the LCBO Board in February 2011 and was renewed in May 2013 for an additional two-year term.
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Srinivasan, Member, LCBO Board, and Member, Audit Committee
Ramesh Srinivasan is a senior hospitality educator with more than
30 years of international experience in hospitality management. He holds
a masters degree in hotel administration from Cornell-Essec in Paris,
France. Areas of expertise include hotels, restaurants, catering and
convention centre management, marketing and finance.
He is Professor of Hospitality Management,
School of Hospitality, Recreation and Tourism at Humber Institute of
Technology and Advanced Learning, Toronto. Areas of specialization
include wine education, revenue management, hospitality management,
accounting, entrepreneurship, conventions and meetings management.
His professional certifications include
Certified Specialist of Wine; Certified
Hospitality Educator; and Certified Foodservice Manager. He holds the
diploma in Wines and Spirits from the U.K.
He is a member of the Society of Wine
Educators; the Hospitality Sales and Marketing Association
International; Canadian Association of Professional Sommeliers;
International Council on Hotel Restaurant and Institutional Education;
Canadian Restaurant and Foodservices Association; and the Institute of
He was appointed to the LCBO Board in April 2007 and was renewed in May 2013 for an additional two-year term.
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Strosberg, Member, LCBO Board, and Member, Governance and Compensation
Harvey Strosberg, Q.C., is a senior partner at Sutts, Strosberg,
LLP, Windsor. He was called to the bar in 1971. He has extensive trial
and appellate experience in the areas of class action litigation, torts,
personal injury, product liability and commercial disputes. He has been
a bencher (director) of the Upper Canada Law Society since 1987 and was
the treasurer (president) from 1997 to 1999. He is the editor of the
Canadian Class Action Review. He is an adjunct professor at the
University of Windsor Law School and teaches a course in class action
law. His contributions have been recognized by the following
organizations: the Law Society of Upper Canada which awarded him an LLD
and the Law Society Medal; Assumption University which awarded him an
LLD; and the University of Windsor which awarded him a DCL.
He was appointed to the LCBO Board in March 2007.
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President and Chief Executive Officer
Peter is responsible for corporate leadership and providing a forum for
consultation and dialogue with the trade on matters affecting the
beverage alcohol industry. A graduate of the University of Manitoba, his
career spans over 40 years in Canadian retailing, beginning with the
Hudson's Bay Company in Winnipeg. He became a key player in the Canadian
retail industry, holding several high level positions. These include
President of Simpsons, President of The Bay, Chairman of Bay Specialty
Stores and Executive Vice-President of the Hudson's Bay Company. Bob
joined the LCBO in 2001 where he is President and Chief Executive
has served as a cabinet member of the United Way of Greater Toronto
and as a director of the Retail Council of Canada, the Toronto
Symphony Orchestra, Junior Achievement and the Toronto Zoo.
Soleas, Executive Vice-President, LCBO
George Soleas oversees several LCBO divisions, including
Logistics/Quality Assurance, Information Technology, Store Development &
Real Estate and Resource Protection.
He joined the LCBO in 1996 as Director of Quality Assurance, overseeing
the laboratory and quality services processes that ensure LCBO products
are safe to drink and of a high quality. The LCBO became the first
liquor jurisdiction in the world to be doubly accredited by the
International Organization for Standardization (ISO), a worldwide
federation of national standards bodies from some 130 countries, based
in Geneva, Switzerland.
In March 2009, George’s areas of responsibility were expanded to
encompass Logistics, which involves procuring and distributing LCBO
products. He oversees Customs and Excise clearances, transportation,
warehousing and specialty services operations. He also supports supply
chain projects to improve the flow of products through the logistics
In February 2013, his portfolio grew further to include Information
Technology, Store Development & Real Estate and Resource Protection.
George received his B.Sc. from
McMaster University and M.Sc. and Ph.D. from the University of Toronto.
His areas of interest have been the analytical and biochemical aspects
of beverage alcohol constituents and their absorption and
bioavailability in humans. He trained in Oenology at U.C. Davis and
spent 11 years with the Canadian wine industry as a Director of Research
and Quality Assurance for a major winery and chaired the Technical and
Scientific Committee of the Canadian Wine Institute for nine years.
George is Chair of the National Quality
Assurance Committee of the Canadian Association of Liquor Jurisdictions.
He represents the LCBO on many prestigious committees, including the
“Expert Committee” of the World Wine Trade Group (WWTG), the American
Society for Enology and Viticulture technical committee and the Cool
Climate Oenology & Viticulture Institute (Brock University) where he is
also a professional affiliate. He was appointed to the Special Graduate
Faculty of the University of Guelph in support of the Department of Food
Science. George has a masters certificate in Supply Chain & Logistics
Management from the Schulich Executive Education Centre – York
University where he is also a member of the Advisory Council and is an
affiliate of the McMaster Institute for Transportation & Logistics and
member of the Supply Chain and Logistics Management Institute.
In February 2009, George received the
Ontario Imported Wine-Spirits-Beer Association’s Industry Partnership
His oenological and biochemical research has
led to eight book chapters, 51 peer reviewed publications and several
national and international industry and scientific presentations devoted
to beverage alcohol.
Dutton, Senior Vice-President, Finance & Administration, and Chief
is responsible for all areas of finance and administration including
preparation of statutory financial reports, statements and forecasts,
overseeing compliance with all audit requirements and the maintenance of
appropriate accounting and financial control systems and standards. He
provides administrative oversight of the internal audit function,
managing all financial, cash, and financial risk and insurance
requirements. He directs the administrative support areas of procurement
and contract management and all activities related to document services.
Rob establishes pricing policies for the beverage alcohol categories and
varieties and provides executive oversight of the Supply Chain function.
Rob received his honours bachelor degree
from Concordia in 1983 in History and Economics, his MA from York
University in 1984 in History and Political Science, and completed all
the requirements of a doctorate in Economic History and Economics, with
the exception of his thesis (PhD.[ABS]) in 1986, which he decided to
forego in favour of corporate employment. After working several years in
policy analysis with the Ontario Government, Rob started his 22-year
career at the LCBO as manager of Pricing Policy and Pricing
Administration. In 1990, he became director of Economic Policy and
Planning and, seven years later, assumed the portfolio of the director
of Financial Planning and Development. Rob’s job description expanded
again when he was asked to oversee Procurement & Contract Management and
Telecommunications in 2008. Rob’s leadership and analytical skills were
called upon again in 2010 when he assumed the additional responsibility
of Treasury, Risk Insurance & Claims Management as treasurer and
director of Finance.
He assumed his current role in January
A Certified Management Accountant, Rob has
made significant contributions to the evolution of the LCBO. He played
an important role in refocusing finance operations from a
control-oriented division to a value-add partner working co-operatively
with operating divisions. In 1999, as co-chair of the LCBO modernization
project, he helped review operations for efficiency gains and
recommended the creation of a permanent supply chain group to assist in
the development and execution of interdivisional improvement projects.
Rob has led the LCBO’s response to each government-established operating
review since the early 1990s. As LCBO’s 2004 United Way chair, Rob
championed the forerunner of the Gift of Giving program.
He is secretary treasurer of Harmony Place,
a charitable organization assisting severely disabled adults, and a
member of numerous societies and organizations, including: American
Institute of Certified Public Accountants, Global Association of Risk
Professionals, Financial Executives Institute, Economic Club of Canada.
Rob received the Watson-Wyatt Crystal Award in 2003 for most accurate
forecast among Canadian economists.
Cardinal, Senior Vice-President, Sales & Marketing
Cardinal is responsible for activities related to product
purchasing, pricing administration, warehouse inventory management,
in-store merchandising program development, marketing and customer
research pertaining to the LCBO and VINTAGES.
Nancy joined the LCBO in 1989 and was
appointed Vice-President in 2000. In that role, she developed and
oversaw the corporate marketing strategy. She ensured the LCBO brand was
effectively and consistently communicated to consumers, both in stores
and in publications, including FOOD&DRINK magazine.
Nancy assumed her current role in 2013.
Senior Vice-President, Retail Operations
is responsible for the overall operations of all LCBO stores and
provides direction to the retail operations’ senior management team. He
oversees such key activities as customer service, sales, staffing,
retail training, retail inventory management and the fiscal
responsibilities of LCBO store operations. Bob joined the LCBO in 1976
as a casual store employee and his leadership skills were recognized and
rewarded with progressive store management positions. After gaining
valuable Head Office experience through two secondments, he returned to
the field as manager of District 11 (Mississauga) in 1998. Bob assumed
increasing levels of responsibility and was named director of LCBO’s
Central Region in 2002. He was promoted to his current position in April
2011. Bob, who holds a certificate in business administration from
Georgian College, played competitive lacrosse for more than 20 years,
winning three national senior championships (President’s Cups) and a
world championship as the goalie of Team Canada in 1985. Bob served as a
lacrosse general manager for 20 years, two of which were with Toronto
Rock. In this capacity, he won seven junior national titles, a World
Championship title in 2003 and one National Lacrosse League title in
Fisher, Senior Vice-President, Human Resources
Gayle Fisher is responsible for human resources (HR) programs and
services to help the LCBO meet its strategic goals. This includes
compensation and benefits, health and safety, human resource services,
training and development, employee relations and workplace diversity.
Gayle has a solid background in human
resources management within the public service. As chief human resources
officer with the Ontario Securities Commission, she was on secondment to
a Government of Canada agency as chief of human resources strategy
immediately prior to joining the LCBO in 2012. Gayle’s career path has
included the role of assistant deputy minister of employee relations
with the Ontario Government where she oversaw the government’s
relationships with related provincial unions. Gayle has assumed other
senior human resources leadership roles within the Ontario Public
Service, including director, Human Resources and director, Organization
Development and Change. She launched her HR career in the Region of
Halton and later joined the Toronto Transit Commission.
Gayle graduated from the University of
Toronto with a master of industrial relations. Her undergraduate degree,
acquired at McMaster University, is in economics and labour studies.
Senior Vice-President, Information Technology
As the LCBO’s Chief Information Officer (CIO), Hugh Kelly is
responsible for leveraging information and technologies in support of
strategic and operational business advancement. The Information
Technology Division provides strategic leadership and direction, working
with all stakeholders to ensure that the investment in technology
successfully achieves three criteria. It must be aligned with the LCBO
corporate strategies and business objectives, provide flexible,
responsive and innovative service delivery, and enable the LCBO to
conduct business more efficiently and effectively. The ultimate goal of
LCBO’s use of information technology is grounded in a commitment to
exemplary service, an enterprise-wide view on all business issues, a
focus on the customer and an emphasis on being an enabler to the
business. Key strategies include an evolutionary approach and an
emphasis on the use and exploitation of information rather than
technology. With the advent of web-based and wireless solutions,
information security, privacy and corporate governance issues are
Hugh has more than 35 years
experience in information technology in both the private and public
sectors. This includes several years in consulting as well as being CIO
of two multi-billion dollar retail organizations. He has served on the
provincial and national boards of the Canadian Information Processing
Society, the e-business advisory committee and the CIO Council of the
Retail Council of Canada, and the CIO Council of the Conference Board of
Canada. He joined the LCBO in 1994 as Director of Strategic Information
Technology Planning, becoming Vice-President of Information Technology
in 1994 and Senior Vice-President of Information Technology in 2000.
He was named Chief Information Officer of
the Year by the Canadian Information Productivity Awards in November
2007. The award honours companies and individuals for inspirational
leadership in the strategic application of information and
communications technologies to transform organizations.
Penny Wyger, Senior Vice-President, General Counsel and Corporate Secretary
Penny Wyger is responsible for the provision of legal services and
strategic direction on matters involving legal issues to all LCBO
divisions. These include privacy matters, intellectual property, real
estate, commercial leasing, labour and employment, advertising,
procurement, international trade, public law, corporate governance and
other commercial matters. She oversees and directs all litigation
involving the LCBO.
Penny also provides legal advice to the Board and acts as Corporate Secretary to the Board as well as the Audit and Governance and Compensation Committees.
A graduate of the University of Western
Ontario, she has a bachelor of arts degree in economics, a bachelor of
laws and a master’s degree in public administration. She was called to
the Ontario Bar in 1983.
Penny launched her career in the private
sector, gaining seven years’ experience as a solicitor primarily in
corporate and commercial law. Her public sector senior management
experience spans more than two decades. She has been responsible for
overseeing the legal affairs of three GTA cities, was the commissioner
of Corporate Services for a large GTA municipality and led the Corporate
Services division of another crown corporation before joining LCBO. She
also served as a member of the Ontario Municipal Board.
Bonic, Vice-President, Store Development & Real Estate
Bonic oversees the development and implementation of LCBO’s store
network strategy, ensuring LCBO stores are located in areas convenient
to customers and in formats that enhance both the customer experience
and return on investment. Since 1995, LCBO stores have received more
than 52 major awards for store design.
She leads a team of professionals responsible for location analysis,
site selection, lease negotiation, design development, construction,
real estate administration, energy and facilities management of more
than 600 retail locations and the corporate office facilities, as well
as ensuring consistent implementation of the LCBO brand across the store
Jackie also oversees the administration of
the LCBO Agency Store program.
A graduate of the interior design program,
Faculty of Architecture, University of Manitoba, Jackie has an MBA from
the University of Toronto. She was in private practice as a partner with
a Toronto firm and worked for a major property developer before joining
the LCBO in 1992 as Director, Store Development & Real Estate. Jackie
was appointed Vice-President in 2000.
Kerri Dawson, Vice-President, Marketing
Kerri Dawson is responsible for developing the corporate marketing and communications strategies and creative direction for the LCBO, VINTAGES and FOOD&DRINK brands. She leads the team that creates and delivers brand strategy programs to stores, publications, including FOOD&DRINK magazine, and digital channels.
Kerri joined the LCBO in 1998 and was promoted to Marketing Manager, VINTAGES, where she spent many years. From 2007 to 2009, she was seconded to the Beer Category as the Product Manager. After successfully completing this project, Kerri spent eight months as Director, VINTAGES Marketing until November 2012 when she was promoted to Director, Integrated Marketing. In this role, she directed the team that creates LCBO’s integrated promotions, including all in-store signage, traditional and digital advertising, gifting components and visual merchandising for the Wines and the Ready-To-Drink categories. Kerri was also responsible for annual marketing business planning and program budgeting as well as developing the strategic direction for period-based promotions.
Kerri holds an MA in International Relations from Dalhousie University, a BA (with 1st class honours) in politics and history from Mount Allison University and a certificate in International Trade from the Forum for International Trade Training (FITT) program at Ryerson and Carleton universities.
She is a member of the Canadian Marketing Association.
Mogk-Edwards, Vice-President, Products, Sales and Merchandising
Shari Mogk-Edwards leads the LCBO WINES, LCBO SPIRITS & BEER
and VINTAGES business units in the Sales and Marketing Division.
VINTAGES is LCBO’s fine wine and premium spirits business unit. She
determines and is responsible for both short and long-term strategic
direction for the business units.
Shari’s role encompasses the overall sales
and purchasing operations, including category management and business
planning activities of LCBO WINES and LCBO SPIRITS & BEER and VINTAGES
business units, including product purchasing, merchandising, warehouse
inventory management, pricing administration and collaborative planning
with suppliers and agents. She is also responsible for sale-of-space
programs and for shelf-management strategy development.
For the past 31 years, Shari has held
progressively responsible and diverse positions within the LCBO in its
Retail, Logistics and Sales and Marketing divisions. She was promoted to
vice-president, Merchandising in October 2008 and assumed the added
responsibility for VINTAGES in September 2011. Prior to this, Shari was
director, VINTAGES Sales and Purchasing and, before joining VINTAGES,
was the director of SPIRITS.
Shari has represented the LCBO and VINTAGES
on global buying trips since 1996 and has been an international wine
judge since 1987. She has also completed several management programs at
The Richard Ivey School of Business at the University of Western Ontario
and at The Schulich School of Business at York University. Among Shari’s
many awards is the inaugural Partnership Award from the Ontario Imported
Wine-Spirit-Beer Association (now Drinks Ontario), which she won in
Ford, Executive Director, Corporate Affairs
Patrick Ford is responsible for providing policy advice to the
Board and senior management consistent with the strategic objectives of
the LCBO and the Government of Ontario. This includes policy analysis,
new program development, issues management and liaising with government
ministries on policies and programs that affect the LCBO and the
beverage alcohol industry. Corporate Affairs provides leadership in the
areas of the Board’s regulatory role, environmental stewardship, social
responsibility partnerships and international trade obligations, and is
responsible for access to information and privacy-related issues under
Freedom of Information and Protection of Privacy Act.
Patrick joined the LCBO in 2001 following several years with the Ontario
Public Service in a variety of social policy, marketplace policy and
program roles in the Ministry of Community and Social Services and the
Ministry of Consumer and Business Services. He was appointed Director in
June 2006, Senior Director in March 2007 and Executive Director in
Kennedy, Executive Director, Corporate Communications
Kennedy is responsible for bringing plans, initiatives and information
concerning the LCBO to the attention of the general public and
stakeholders. Corporate Communications serves as the corporate focal
point for media relations, provides communications advice and services
to LCBO management and staff, takes a leadership role in employee
communications and social responsibility advertising, and is responsible
for French language services in compliance with the French
Language Services Act.
more than 30 years' experience in communications, working in both the
public and private sectors. He received MADD Canada's Citizen of
Distinction Award in September 2010 for championing LCBO's efforts to
promote responsible drinking, help prevent drinking and driving and
raise funds for MADD Canada.
Corporate Communications has received more than 80 awards under Bill’s
leadership. He is also a keeper of the Quaich. Bill joined the LCBO in 1992 as Director, Corporate
Communications and was named Executive Director in 2000.
Beili Wong, Chief Audit Executive and Executive Director, Internal Audit Services
Beili Wong leads the internal audit function that provides objective assurance and advisory services. She is responsible for assessing and reporting measurement and management of key risks, providing added accountability and transparency while supporting strong corporate governance.
Beili brings a systematic and disciplined approach to evaluating and improving the design and effectiveness of risk management, control, and governance processes. She has acquired internal audit experience in multiple industries, including retail and manufacturing. During her internal audit career, Beili has led audit projects in more than 10 countries across four continents.
Beili has a bachelor of arts degree from
Shanghai University in Shanghai, China and an MBA from Saint Martin's
University in Washington State, USA. She is a Chartered Accountant (The Institute of Chartered Accountants of Ontario), a Certified Public Accountant (The Washington State Board of Accountancy), a Certified Internal Auditor, and a Certified Information Systems Auditor. Beili is the Chair of the Board of Governors, Institute of Internal Auditors, Toronto chapter.
Sutton, Director, Strategic Planning & Enterprise Risk Management
is responsible for providing specialized business support to the
organization from a strategic planning and enterprise risk management
Shelley oversees the strategic and business planning processes, using
both an annual and long-term horizon, and assists in the integration of
the strategic plan with other corporate planning and communication
processes. She is also responsible for the LCBO's Strategic Scorecard,
designed to measure the long-term plan and target performance on an
annual basis. The Scorecard uses customer and employee engagement
research, as well as financial information, and looks at nearly 40
aspects of service and operations.
Shelley is also responsible for governance activities related to the
LCBO Enterprise Risk Management framework, risk management policies, and
the annual and long-term risk management process including: risk
identification, risk assessment and prioritization, and risk mitigation
planning. These activities are designed to protect the achievement of
Shelley has a bachelor’s degree in business administration (BBA) from
Wilfrid Laurier University in Waterloo and more than 20 years'
experience in strategic management, working in both the public and
private sectors. She became director of Strategic Planning at the LCBO
in 1995 and, in 2010, Enterprise Risk Management was integrated into the
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