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ABOUT
THE LCBO
LCBO is an Ontario government enterprise and
one of the world’s largest buyers and
retailers of beverage alcohol. Through more
than 620 retail stores, catalogues and
special order services, it offers more than
20,000 products annually to consumers and
licensed establishments.
In fiscal 2010-11, LCBO sales topped $4.58
billion and it delivered a $1.55 billion
dividend to the Ontario government, not
including taxes. This revenue helps pay for
health care, education and other important
services.
LCBO staff trained in responsible service
also challenged 3.6 million people in
2010-11 who appeared underage or intoxicated
and refused service to 192,686, mostly for
reasons of age. LCBO has also produced 13 ad
campaigns to prevent drinking and driving.
LCBO’s Quality Assurance also conducts
500,000 tests annually on more than 22,000
different products. This testing helps
ensure all products sold by LCBO, winery
outlets and beer stores meet federal health
regulations and LCBO’s high standards for
quality and taste.
Since 1990, LCBO has won more than 200
awards in customer service, innovative
retailing, social responsibility, staff
training, store design, marketing and
corporate communications. An independent
Corporate Reputation Study in 2010 by Leger
Marketing placed LCBO 18 out of the top 100
companies in Ontario.
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