Work Smart. Work Safe.
Health and safety has always been a priority for the LCBO
and in 2010 we added health and safety as a fifth core value. “Work Smart. Work
Safe” was chosen as the theme for this year’s report to demonstrate this ongoing
The four existing core values are: our commitment to
providing engaging customer service, being socially responsible, striving
for excellence in everything we do, and operating with integrity,
transparency and good faith in all our interactions with
Dividend to the provincial government
In fiscal 2010-11, LCBO’s dividend to the provincial
government increased to $1.55 billion, $140 million more than 2009-10. It was
the 17th straight year the dividend increased. Net income was also new record,
totalling $1.56 billion, an 8.8 per cent increase.
Product category sales increase
LCBO continued to support the domestic industry: Ontario
VQA table wine sales grew 14.8 per cent and Ontario craft beer sales increased
52.7 per cent.
Overall beer sales were $923.2 million, an increase of $45.7 million over the
previous year. Sales of single-serve cans increased 13.8 per cent in volume and
accounted for 38 per cent of total beer sales at the LCBO by year-end.
Wine sales were $1.192 billion, an increase of $50 million.
Spirit sales were $1.8 billion, an increase of $74 million.
Corporate social responsibility
LCBO retail staff challenged approximately 3.6 million
individuals who appeared to be underage or intoxicated, an increase of nearly 35
per cent, and refused service to 192,686, up 24 per cent (82 per cent of
refusals were for reasons of age).
A combined waste diversion rate of 92 per cent for the containers LCBO sells
was achieved through the Ontario Deposit Return Program and municipal Blue Box
programs. The Ontario Deposit Return Program surpassed one billion containers
returned since its launch in 2007.
A total of $5.4 million was raised for various charities, thanks to customers
and employees, including $2.1 million for the United Way and $1.93 million for
MADD Canada and four Ontario regional children’s hospitals.